Chapter 613 - 613: Too Poor
Translator: Henyee Translations Editor: Henyee Translations
Lu Zhen’s fans were furious, but they could not argue with Guan Yun’s fans.
On the one hand, Lu Zhen was not as experienced as Guan Yun. No matter if they were in the right or not, as long as they quarreled with the fans of the seniors, they might be said to be disrespectful to the seniors.
On the other hand, the two of them were spokespersons for the same brand. If they quarreled with the other party’s fans, not only would it make things difficult for the brand, but it would also create more topics for marketing accounts who liked to provoke disputes.
At that time, the two of them, who did not have a good relationship to begin with, might be called enemies.
Lu Zhen’s fans chose to endure it. But Guan Yun’s fans felt that Lu Zhen’s fans were guilty and did not dare to face them head-on.
Countless Guan Yun’s fans clamored for Lu Zhen to use the data to speak. If the car sales data was not good, it meant that Lu Zhen’s brand appeal could not be compared to Guan Yun’s.
In the eyes of Guan Yun’s fans, this was a good opportunity. If they could prove that Lu Zhen’s advertising endorsement effect was not good in this public opinion battle, it would have a serious impact on Lu Zhen’s future brand endorsements.
Of course, there was a reason why Guan Yun’s fans dared to compete with the sales figures.
They had done an internal investigation. Lu Zhen’s loyal fans were mostly young people, and most of them were students and white-collar workers. Their income was not high, and the starting price of the new model was
280,000 yuan. There were definitely not many people who could afford it.
But Guan Yun was different. Guan Yun e s fans were mostly middle-class.
After Guan Yun endorsed many international luxury brands and high-end noblewoman product lines, she gradually became the brand spokesperson recognized by the upper class. Her fan circle gradually expanded to the upper middle class, and her fan spending ability was also the strongest among the female celebrities in the country.
Lu Zhen’s fans’ spending power had never been famous in the circle. This was also related to Lu Zhen always guiding her fans to spend rationally.
This method allowed the fans to keep their wallets, but it was not a good thing for endorsement brands.
Businesses hired celebrities as spokespersons because they took a fancy to the celebrity’s brand appeal and fan spending ability. Lu Zhen’s fans did not have a strong desire and ability to buy. Then, they might have hired her as a spokesperson because they took a fancy to her personal image.
Considering these aspects, Guan Yun e s fans concluded that the sales increase of Lu Zhen’s endorsement would definitely not be high. They could take advantage of this to attack Lu Zhen and strive to win this brand endorsement battle.
After organizing this one-sided attack, Guan Yun’s fans began to organize public opinion on the Internet.
Lu Zhen’s fans could also tell that something was wrong and began to counterattack to a certain extent. Of course, it could not be considered a counterattack. It was just an explanation. However, to the proud Guan Yun’s fans, Lu Zhen’s fans’ excuses were rebuttal and provocation.
Some of the younger Guan Yun fans were even more irritable. Facing Lu Zhen’s fans who did not admit that Lu Zhen’s brand had poor appeal, they directly began to humiliate Lu Zhen’s fans.
“It’s not that I want to say this, but don’t you know how bad Lu Zhen’s fans’ spending power is? Must we make things clear?”
“What’s there to be afraid of? Most of Lu Zhen’s fans are poor. Thinking about it, it makes sense. They all like Lu Zhen. What class can they be? They’re probably all working girls who are screw-fixing in the factory, right?”
“Just look at the brands that Lu Zhen spoke for previously. How many of them are high-end luxury goods? Why didn’t the luxury brands look for Lu Zhen to endorse them? Isn’t the reason obvious? It’s because Lu Zhen’s fans are too poor.”
“She probably knows that her high-end luxury brand endorsement resources are too poor and wants to find an opportunity to change her brand. That’s why she took on Flyover as an endorsement. I say, she’s really thick-skinned. Since she once offended Guan Yun, she should know how to avoid suspicion, right? Why did she have to take on this endorsement? Are there no other endorsement resources? How pitiful.”
“That’s right, that’s right. Lu Zhen’s fans, don’t refute. If you have the time to argue with us online, why don’t you go to work for two more hours and press on the sewing machine? You might be able to get an extra 200 yuan of overtime pay. Haha, you might be able to afford the car Lu Zhen endorsed in another ten years!”
“Hahahaha, the person above is too good at talking. If you know how to talk, say more. I feel so good watching!!
No matter how good-tempered Lu Zhen’s fans were, they finally couldn’t help but retort. The argument between the two sides became more and more intense. It lasted for three days and did not stop. Even Ye Xuan realized that something was wrong…
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